My Inner Bitch Journey

Hi, I'm Jenn - Sass Captain, Word Nerd, & Awkward Introvert

I'm the human behind Profound Sass®, and yes, the sass is 100% authentic. This brand was born during a major life shift—a move from living for others to creating for myself. I wanted to make things that feel bold, raw, funny, and real—and I wanted to do it my way.

I've always loved words. My brain doesn’t narrate, it visualizes, so when a phrase hits, it’s instant. That’s why stamping and designing are such a perfect creative outlet: it’s about arranging power in the smallest, loudest packages.

My first attempts? Dog tags, terrible hand-lettering, and an unreasonable number of handmade signs. But once I found stamping, everything clicked. I could shape my voice into something tangible, something other people saw and said, “yep, that’s me.”

The name Profound Sass® reflects exactly that: a little depth, a lot of edge, and zero apologies. I handcraft every piece, pack every order, and swear at least once during the process (creativity requires chaos, right?).

Thanks for being here. I’m so glad you found your way to this loud little corner of the internet. Let’s make something that says what you really mean.