People—especially customers—constantly ask me:
“How did you get started doing this?”
My go-to answer?
“Because I love swearing.”
And that’s the truth—but it’s not the whole truth.
The fuller version is: I felt boxed in. As a person. As an Asian woman. As someone who didn’t fit neatly into expectations. I needed an outlet. Something that wasn’t just “normal.” I already had a solid, respectable career—but that wasn’t enough. I craved something louder, weirder, more me.
I honestly don’t know how this story ends. Maybe I’ll figure it out along the way. But I know it started because I needed something that made me feel seen. And maybe, just maybe, I could help you feel seen too.
(Also—maybe I need therapy. TBD. 😂)
I’m an introvert, so I spend a lot of time in my head. That overthinking, outsider energy? That’s where this brand was born. Profound Sass is me distilling the sarcastic, slightly unhinged voice in my brain into something I can share with you.
For the record—I’m not this sassy 24/7. Being this much of a bitch takes effort. IRL, I’m mostly quiet in public and a lowkey menace in private with my friends. But I take that semi-feral, observer-asshole side of my personality and turn it into something that (hopefully) makes you laugh, snort, or at least say “same.”
Thanks for being here. 💜